01 Nov, 2022

Lead Generation Manager (Luxembourg or remote in EU timezone) (m/f)

  • Passbolt SA
  • Hybrid (Luxembourg)
Full time (permanent contract) Marketing / Communication

Job Description

Lead Generation Manager definition


The Lead Generation Manager is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, influencer marketing and lead nurture tactics that deliver a consistent pipeline of high-quality leads.


Job description


About Passbolt


Passbolt is an innovative cybersecurity product company that is growing quickly. Our organization is remote-first with its headquarters located in Luxembourg (Europe). We are the team behind Passbolt, the leader open source password manager for teams used by 10,000 organizations in 50+ countries. 


You will join a growing and vibrant team committed to leverage the power of open source to challenge the status quo in the cybersecurity industry. Passbolt is and always will be an engineering company. We're looking for versatile self-motivated tech enthusiasts with a knack for open source software, ethics and privacy, who can think out of the box and find elegant solutions to challenging problems. Working at Passbolt is contributing to building a software that is made by developers for developers. 


See. https://www.passbolt.com


About the role

We're looking for an experienced, results-driven marketing professional to plan and execute lead generation programs in order to fill our sales pipeline with high-quality leads. You will be in charge of your marketing budget and prioritizing spending to maximize qualified leads. For this reason, some level of seniority is required. You should feel comfortable taking the lead and paving the way.


Passbolt is an open source and technology company innovating in the field of cybersecurity. Consequently, our Lead Generation Manager must have a good understanding of open source and cybersecurity as well as the specificities of this market.


Our strategy is Product Led Growth. You will be expected to understand the technology and products we are building inside out to develop and execute creative and appealing campaigns including cpc campaigns, seo, email marketing, direct mail, influencer marketing etc.


You should be highly analytical and measurement-driven, allocating marketing resources to areas that yield the highest returns.


We are looking for candidates who possess the ability to think both creatively and analytically.


Main responsibilities:

  • Create an overall lead generation strategy to fill the sales funnel as efficiently as possible;

  • Manage your marketing budget and prioritize your spending to get the most qualified leads;

  • Create and implement lead-generation strategies that deliver significant volumes of qualified leads, such as SEO, email marketing, social media, and new marketing channels;

  • Measure and report the cost of each marketing channel's lead and customer acquisition, and adjust spending to maximize ROI;

  • Identify new opportunities, examine industry trends, market conditions, and competitors' marketing strategies.


Skills required / qualifications

  • 3+ years of B2B online marketing program experience, with a focus on lead generation;

  • Experience in the software industry;

  • Proven success in online lead generation;

  • Expertise in a wide range of lead generation strategies, such as SEO, email marketing, content marketing, PPC, and social media;

  • Strong analytical skills and a data-driven, results-oriented approach are required;

  • Outstanding verbal communication, business writing, and copywriting abilities;

  • Excellent project management and organizational abilities;

  • Tech-savvy, with experience in marketing technologies (CRM, marketing automation, web analytics); html. Ahrefs/Semrush and Hubspot are a plus;

  • Self-motivated, results-oriented, and self-sufficient worker;

  • A pleasant and considerate attitude.


Benefits of working at Passbolt

We put a lot of effort into creating a workplace where everyone has room to learn, have fun, evolve and become the best version of themselves.


Here are some benefits that are provided by default to all Passbolt employees:

  • Work from anywhere, or from our headquarter located in the Grand Duchy of Luxembourg. 

  • Work/life balance: to keep the flow going, it’s important to take regular breaks and disconnect. We provide 25 days of paid holidays / year.

  • Equity for everyone. We are all in the same boat, we win together.

  • When you grow, we grow: we invest in your professional as well as personal growth, through paid trainings of all types.

  • In tune with yourself: Passbolt is built on strong values which we stand for: transparency, openness, privacy, people-first. Read more about what we believe in here.